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Main Street Vineland to launch new downtown brand

Main Street Vineland to launch new downtown brand

Main Street Vineland will be formally launching the rebranding of downtown Vineland for the future at a gala launching party on Thursday, Oct. 20, at the Landis Theater, 830 E. Landis Ave.

This free event, which will begin at 5:30 p.m., will be a high-energy, high-impact event which will result in a new logo and new image for Landis Avenue and the downtown. The major sponsor for the event is Premier Orthopaedic Associates, with Capital Bank of New Jersey as the reception and networking sponsor.

Soon after the formal launch, the new logo and brand will appear on new banners, signs on both ends of the downtown, on a new sculpture to be designed, new letterhead, business cards, a newly-designed website, and other items.

"The branding party is to reflect the journey from the downtown Vineland of long ago to that of the present and future," said Main Street Vineland Executive Director Russell Swanson. "We will be taking people on that journey during the presentation at the Landis Theater. It will retrace our downtown's heritage and point the way to the great future in store for the next generation."

The event will begin with a social hour including hors d'oeuvres, a cash bar in the theater lobby, and an opportunity to network. Catering will be by Mauro's on the Ave — downtown Vineland's newest restaurant — located next to the theater.

The program will begin at 6:30 p.m. and will feature a multimedia film and theatrical depiction of the journey — past, present, and future — to the new brand. The new logo will be unveiled at that time.

Swag bags featuring the new logo, will be given to all in attendance and will contain specials from downtown merchants, as well as other items featuring the new logo.

The rebranding initiative began in July of 2015, as Main Street Vineland became the first of two Main Street districts in the state to be awarded a Branding & Digital Design Grant by Main Street New Jersey. The grant covered $30,000 in services with branding and design work done in consultation with Glerin Business Resources Inc., of Halifax, Virginia, — a consultant contracted through the Main Street New Jersey program of the New Jersey Department of Community Affairs (DCA).

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