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What's going on at The Ave in Downtown Vineland.

Gateway to the Future

Gateway to the Future

A key to the journey to the future for the Vineland downtown has always been the entry point into the downtown. The East Gateway—the corner where The Ave meets East Avenue is the first step in its revitalization, with the magnificent restoration of the Landis Theater and Performing Arts Center. Now, the coming second step shows in the artists rendition of the complex—a project that will soon take the entire block on the south side of Landis Avenue.

Eastern Pacific Development and Brookfield Construction are putting up 78 affordable units for seniors and the disabled plus about 8,000 square feet of street-level retail space on that sprawling tract of prime real estate, which used to hold the Travel Inn. Crown Chicken, Dusharm’s Sporting Goods, The Littlest Angel, and the former Adamo Feed Company.

To top off this spectacular resurgence, the brand-new 135-seat bistro Mauro’s on the Ave just opened adjacent to the Landis and is the first enterprise to use the new downtown brand in its name.

Active seniors residing in the affordable housing will be strolling and spending on The Ave. New and relocating retailers and professionals below will give the whole region fantastic new options for commerce. Business incubators, tech startups, book stores, pop-up stores – the downtown could now have all of them in this wave of large-scale re-development not seen here in many years.

The theater, this past spring, struck a three-year partnership with the acclaimed Bay Atlantic Symphony ,and others, to regularly bring classical music concerts to The Ave. The inaugural season launches with a Red Carpet Evening on October 29 and the five-concert series concludes on May 7 next year. (See story about the upcoming performance by Bay Atlantic Symphony on page TK TK)
Theater rentals continue to bring varied and outstanding music of different genres shows pleasing a variety of audiences, and children’s entertainment.

The new Mauro’s is a bistro bar restaurant. Owner James Mauro IV said its atmosphere is like the old television sitcom “Cheers.” Its opening weekends have drawn big crowds.

“I knew this was a great opportunity to come into Vineland and share what I think is going to be the place to be — a great place for friends to hang out,” he told the media Mauro comes from a restaurant background as a former owner of a Millville pizzeria.

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