In The News

What's going on at The Ave in Downtown Vineland.

2016 Holiday Parade

2016 Holiday Parade

On Saturday, November 26th, Downtown Vineland hosts one of its biggest events of the year, the annual Main Street Vineland Holiday Parade. The parade starts at 5:00pm at downtown Landis Avenue

In the event of rain, the parade will be held on Sunday, November 27th starting at 5:00 p.m. The decision to postpone the parade to the rain date will be made by 10:00 a.m. on Saturday, November 26th. Please listen to WVLT 92.1 FM for postponement information or call the Main Street Vineland office at 856-794-8653 and listen to the message.

Download the Holiday Parade Registration Packet

Download the Holiday Parade Vendor Application

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Hashtag your posts on social media

Hashtag your posts on social media

As part of our new brand launch, we're using a new hashtag - #theavevld.

Please remember to tag any social media posts you make on any platform. This will help us follow the fun you're having at The Ave, and also help promote The Ave to the world.

Thanks, TBella Photography, for the photo and thanks to all of you for hashtagging!

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Selfies galore at the brand launch

Selfies galore at the brand launch

Downtown Vineland unveiled our new brand, The Ave, to a crowd of over 200 at the Landis Theater on October 20. Part of the fun was grabbing a selfie with the new logo so they could be shared on social media. Check out some of the photos here, and read more about the launch here.

If you missed the launch, come by our office one day soon to get your own selfie, and be sure to tag it #theavevld when you share it on social media.

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Main Street Vineland to launch new downtown brand

Main Street Vineland to launch new downtown brand

Main Street Vineland will be formally launching the rebranding of downtown Vineland for the future at a gala launching party on Thursday, Oct. 20, at the Landis Theater, 830 E. Landis Ave.

This free event, which will begin at 5:30 p.m., will be a high-energy, high-impact event which will result in a new logo and new image for Landis Avenue and the downtown. The major sponsor for the event is Premier Orthopaedic Associates, with Capital Bank of New Jersey as the reception and networking sponsor.

Soon after the formal launch, the new logo and brand will appear on new banners, signs on both ends of the downtown, on a new sculpture to be designed, new letterhead, business cards, a newly-designed website, and other items.

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What is Main Street?

What is Main Street?

From time to time, someone will ask me, “What is Main Street?”

They know of Main Road. They know that Landis Avenue is the main street of Vineland. They know that Millville has a main artery named Main Street. But where’s Main Street in Vineland?

“Main Street,” in the way that it is used in “Main Street Vineland” isn’t the name of a specific street. It’s the name of a national program that is part of the National Main Street Center, which, in turn, is a subsidiary of the National Trust for Historic Preservation. It has been in existence on a national scale for over 35 years.

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