The Ave is Downtown Vineland. But it’s much more than just a collection of buildings and businesses. It’s a vibrant and thriving community that is the heart of Vineland.
From locally-owned shops and restaurants to cultural events and natural beauty, The Ave has something for everyone.
Make The Ave Your Third Place
Third Place refers to the social surroundings that are separate from the two usual social environments of home – “first place” and the workplace – “second place”.
The Ave in Downtown Vineland wants to be your Third Place. The Ave offers a vibrant and inviting atmosphere where you can meet up, relax, and connect with friends and family. With its diverse range of local businesses, and engaging events, The Ave provides a welcoming space for people of all ages, whether you’re looking for a great lunch or dinner spot, a unique shopping experience, or just a place to meet friends, The Ave has everything you need to make it your Third Place.
Hot Topics On The Ave
Everyone likes the idea of more money in their pocket, especially in this time of inflation. Well, whether you’re a customer or a business, we have a program made for you. It is designed to bring people into our downtown district to discover or rediscover our many businesses and professionals. The goal is to make the registers “ring” by bringing great value to customers and businesses alike.
I’ve mentioned in past columns our participation in the Department of Community Affairs’ Neighborhood Preservation Program (NPP) and the various programs and initiatives that are part of this great program. One of the programs is a gift card matching the Buy One Get One (BOGO) program that we’re calling Ave Bucks. Businesses in the NPP district can sign up their businesses to participate. Through NPP, we will match $25 toward a $50 gift card purchase, or we will match $50 towards a $100 gift card purchase, that may be used at participating businesses. We rolled out this program last year and have spiced it up this year, bringing more value with a $50 BOGO and adding more businesses in our district where you may redeem your “Ave Bucks” gift cards.
We continue adding new businesses in the NPP District that accept the Ave Bucks Gift Cards. Gift cards may be split between any of the businesses or used all at once until your card is exhausted. At press time, the following locations are participating in this program:
- Alex’s Pizza
- Al’s Shoes
- ANIW Jewelry
- Cakes By Me
- Cilantro Mexican Restaurant
- DeSoto Jewelers
- Finer Flowers
- Hernando’s Pharmacy
- K’s Fashion
- Kaycee Ray’s Sports Pub
- Kura Restuarant
- La Chi Massage
- NAPA Auto Parts
- Rair Custom Graphics
- Spot At The Ave
- Tuque Restaurant
- Vegans Are Us
The program is a win for the customer because it doubles that customer’s purchasing power. It’s a win for the merchant because it drives more customers—and more sales—to the business. It’s a win for our downtown and the NPP district because it drives more customer traffic and interest in the area. What could be better?
Running The Ave 5K Returns June 23th. Premier Orthopedic Associates Major Sponsor
CUMBERLAND COUNTY’S PREMIER SUMMER ROAD RACE IS CELEBRATING ITS FIFTH YEAR
– Chip Timed with instant results sent to your phone thanks to South Jersey Race Timing
– Special Awards for the fastest runner from Vineland and the True Grit Award for our LAST PLACE FINISHER.
– Awards to Top 3 Overall and in Age Groups: 10 & under, 11-14, 15-19, and 10-year age groups up to 70+
– NEW Stroller Division: Awards to the top 3 Stroller Runners!
– Team Challenge for the Top 3 fastest teams
– Free Kids Dash for ages 10 & under following the 5K
Cruise Down Memory Lane Car Show Returns To The Ave on June 8th. Vendor Spots Available.
32nd ANNUAL CRUISE DOWN MEMORY LANE RETURNS TO DOWNTOWN VINELAND A Tradition of Over a Quarter Century! Millions of dollars worth of vintage and exotic cars will again line Landis Avenue as Cruise Down Memory Lane returns to downtown Vineland—The Ave—on Saturday, June 8, from 5 to 9 p.m. The rain date will be Sunday, June 9th. This event attracts almost 2,000 American cars—over one mile of cars—and is open to street rods, muscle cars, stock or custom classics, rat rods, and cruisers.
