The Ave is Downtown Vineland. But it’s much more than just a collection of buildings and businesses. It’s a vibrant and thriving community that is the heart of Vineland.
From locally-owned shops and restaurants to cultural events and natural beauty, The Ave has something for everyone.
Make The Ave Your Third Place
Third Place refers to the social surroundings that are separate from the two usual social environments of home – “first place” and the workplace – “second place”.
The Ave in Downtown Vineland wants to be your Third Place. The Ave offers a vibrant and inviting atmosphere where you can meet up, relax, and connect with friends and family. With its diverse range of local businesses, and engaging events, The Ave provides a welcoming space for people of all ages, whether you’re looking for a great lunch or dinner spot, a unique shopping experience, or just a place to meet friends, The Ave has everything you need to make it your Third Place.
Hot Topics On The Ave
Return to a Christmas Past!
Costumed characters from the days of Charles Dickens, A Christmas Carol create a magical experience of an Olde Fashion Christmas with an International Flair.
Artisan and food vendors, fire pits, Christmas carolers, horse & carriage rides and more.
Join us on Friday, December 6 th and Saturday, December 7 th at the Landis Theater.
Join us for our annual Holiday Parade on Saturday, November 30 th beginning at 5pm (rain date December 1 st , same time).
Be part of the crowds lining Landis Avenue between Third and Myrtle Streets to watch approximately 100
participants including floats, marching bands, firetrucks, and more.
This year we have no float theme, so anything goes!
Come out and see how creative our community can be.
Want to get in on the action? Click here to register to participate.
Everyone likes the idea of more money in their pocket, especially in this time of inflation. Well, whether you’re a customer or a business, we have a program made for you. It is designed to bring people into our downtown district to discover or rediscover our many businesses and professionals. The goal is to make the registers “ring” by bringing great value to customers and businesses alike.
I’ve mentioned in past columns our participation in the Department of Community Affairs’ Neighborhood Preservation Program (NPP) and the various programs and initiatives that are part of this great program. One of the programs is a gift card matching the Buy One Get One (BOGO) program that we’re calling Ave Bucks. Businesses in the NPP district can sign up their businesses to participate. Through NPP, we will match $25 toward a $50 gift card purchase, or we will match $50 towards a $100 gift card purchase, that may be used at participating businesses. We rolled out this program last year and have spiced it up this year, bringing more value with a $50 BOGO and adding more businesses in our district where you may redeem your “Ave Bucks” gift cards.
We continue adding new businesses in the NPP District that accept the Ave Bucks Gift Cards. Gift cards may be split between any of the businesses or used all at once until your card is exhausted. At press time, the following locations are participating in this program:
- Alex’s Pizza
- Al’s Shoes
- ANIW Jewelry
- Cakes By Me
- Cilantro Mexican Restaurant
- DeSoto Jewelers
- Finer Flowers
- Hernando’s Pharmacy
- K’s Fashion
- Kaycee Ray’s Sports Pub
- Kura Restuarant
- La Chi Massage
- NAPA Auto Parts
- Rair Custom Graphics
- Spot At The Ave
- Tuque Restaurant
- Vegans Are Us
The program is a win for the customer because it doubles that customer’s purchasing power. It’s a win for the merchant because it drives more customers—and more sales—to the business. It’s a win for our downtown and the NPP district because it drives more customer traffic and interest in the area. What could be better?
